Everyone needs to recharge their batteries now and again and I have just returned from ten gloriously sunny days on the Spanish island of Menorca.
Before I departed England, I made a conscious decision to switch myself off from all social media. No Facebook or Twitter posts, no blogs, no book promotion at all. I knew my pages would take a hit. After all, out of sight is out of mind, and a week and a half is a fair amount of time.
I was right and on return my Facebook author page, where I am most prolific, and where it is easiest to analyse viewer statistics, had dropped by over a 100 regular viewers to just 6. Proof perhaps to those who think they can write a novel and sit back for an easy life, that if you want your book to sell, you have to be marketing on a daily basis, making the public aware of your existence.
By that, I don’t mean shamelessly self-promoting your book on every web page going, but instead building up a presence as you, the author, and engaging with your audience through entertaining posts. There is nothing wrong with an occasional polite and gentle reminder of your product, but keep ramming it down your audience’s throats and they will soon grow sick of you. Instead tell them how things are going with your current book, give updates as to what you are working on at the moment and mix things up with a few witty anecdotes from your personal life.
So readership of my page has dropped and over the coming weeks my job is to try and get this back up. I don’t regret my decision to switch off. I needed a break, to forget all things Dead Letter Day related for just a little while, and spent my ten days lazing in the sun and catching up on reading.
I used to be a voracious reader, but between writing, promotion and a full time job, I’ve struggled to complete more than a couple of books over the past six months. While on holiday I had time to immerse myself in four excellent novels (two by established authors, Karen Rose and Nora Roberts, and two debut novels by Megan Denby and Phil Simpkin) and I was reminded of the importance of reading to an author.
When I wrote Dead Letter Day I was probably averaging twenty books a year and I fully believe that reading makes you a better writer; not in terms of plagiarism, but because it helps unlock your mind and gets your creative juices flowing. And I can’t wait to get back to working on my new book.
If you are interested in checking out my holiday reading, please see the links below.
Karen Rose – No one left to tell
Megan Denby – A thistle in the mist
Phil Simpkin – Jack Ketch’s puppets
Nora Roberts – Black Hills